Dragon Boating and Corporations...

Welcome fellow dragon boat marketers!

Here we are, answering the obvious question... what does dragon boating have to do with corporations?

The answers are both obvious and not so obvious. Here's the obvious part; corporations need customers and dragon boating participants and spectators are customers.

Being involved in dragon boating and being a marketing guy, it's easy for me to see this connection. Dragon boaters are an excellent demographic for many markets and by sponsoring them savy marketers are sure to cash in.

Here is the typical dragon boater demographics:

• mostly female > 70%
• between 35 and 60 years old
• at least college education
• middle to high income
• health and sports minded
• socially active